Last updated: 12 August 2026
Tide & Ridge respects your privacy and is committed to protecting your personal information.
This Privacy Statement explains how Tide & Ridge collects, uses, stores and protects personal information when you visit our website, purchase our products or services, contact us, or otherwise interact with us online.
Tide & Ridge operates in New Zealand and this Privacy Statement is intended to comply with the New Zealand Privacy Act 2020 and its Information Privacy Principles.
1. Who we are
Tide & Ridge is a New Zealand photography and creative business.
Website: tideandridge.co.nz
Contact: tideandridge@gmail.com
Location: New Zealand
For the purposes of the New Zealand Privacy Act 2020, Tide & Ridge is the organisation responsible for the personal information collected through this website and our services.
2. What personal information we collect
Depending on how you interact with Tide & Ridge, we may collect some or all of the following information:
- your name
- email address
- phone number, if you choose to provide it
- billing and delivery information when you purchase a product
- information relating to your order or purchase
- information you provide when making an enquiry
- information you provide when booking or enquiring about a photography service
- photographs or other content you provide to us in connection with a photography service
- information you provide when signing up to our mailing list
- your preferences where you voluntarily provide them
- information about how you use our website, including pages visited, browser type, device information and approximate location
- IP address and other technical information that may be automatically collected when you use our website.
We aim to collect only information that is reasonably necessary for the purpose for which it is being collected.
3. How we collect your information
We may collect personal information when you:
- purchase Lightroom presets, prints, merchandise or other products from our website
- contact us through our website
- subscribe to our email newsletter
- enquire about or book a photography experience
- communicate with us by email or social media
- enter information into a form on our website
- browse or interact with our website.
Where practical, we collect personal information directly from you.
If we receive personal information about you from another person or organisation, we will handle that information in accordance with the Privacy Act 2020 and any applicable notification requirements.
4. Why we collect and use your information
We collect and use personal information for purposes such as:
- processing and fulfilling purchases
- delivering digital products such as Lightroom presets
- arranging delivery of physical products
- responding to enquiries
- arranging photography services or experiences
- communicating with you about your order or enquiry
- providing customer support
- sending newsletters or marketing communications where you have signed up to receive them
- improving our website, products and services
- understanding how visitors use our website
- preventing fraud, misuse or security issues
- keeping appropriate business and financial records
- complying with our legal obligations.
We will generally only use personal information for the purpose for which it was collected, or for a purpose that is directly related to that original purpose, unless another lawful basis applies or you have given permission for another use.
5. Email marketing
If you choose to subscribe to the Tide & Ridge mailing list, we may use your name and email address to send you information about:
- Tide & Ridge photography
- new Lightroom presets
- prints and merchandise
- photography experiences
- website updates
- special offers or promotions
- other Tide & Ridge news that we believe may be of interest to you.
You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us directly.
Unsubscribing from marketing communications will not prevent us from contacting you where we need to do so in relation to an existing purchase, booking, enquiry or other transaction.
6. Payments and purchases
When you purchase a product or service through Tide & Ridge, payment may be processed by a third-party payment provider.
We do not need to store your complete credit or debit card details ourselves. Payment information may be collected and processed directly by the relevant payment provider in accordance with its own privacy policy and security practices.
Payment provider(s) used by Tide & Ridge:
Stripe
You should review the privacy policy of the payment provider used for your transaction.
7. Third-party service providers
Tide & Ridge may use trusted third-party providers to operate the website and provide our services.
These providers may include:
- website hosting providers
- website and e-commerce platforms
- payment processors
- email marketing providers
- website analytics providers
- delivery or fulfilment providers
- cloud storage and software providers
- social media platforms.
These providers may process personal information on our behalf where necessary to provide their services.
Where personal information is disclosed to an organisation outside New Zealand, we will take reasonable steps to ensure that the disclosure is permitted under the Privacy Act 2020, including its requirements relating to overseas disclosure.
8. Cookies and website analytics
Our website may use cookies and similar technologies.
Cookies are small files stored on your device that can help a website remember information about your visit, provide certain functionality and help us understand how the website is being used.
We may use cookies for purposes including:
- website functionality
- remembering preferences
- processing purchases
- website security
- understanding website traffic and usage
- improving the Tide & Ridge website
- measuring the effectiveness of marketing.
Some cookies may be placed by third-party services used on our website.
You can control or disable cookies through your browser settings. However, disabling some cookies may affect the functionality of parts of the website.
9. Social media
Tide & Ridge may use social media platforms such as Instagram and Facebook.
If you interact with Tide & Ridge through social media, the relevant platform may collect and process information about you in accordance with its own privacy policy.
Information you publicly post or provide through social media may be visible to others.
We encourage you to review the privacy settings and privacy policies of the social media platforms you use.
10. How we protect your information
We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.
These measures may include appropriate password protection, access controls, secure website technology and the use of reputable third-party service providers.
However, no method of storing or transmitting information over the internet can be guaranteed to be completely secure.
11. How long we keep personal information
We retain personal information only for as long as it is reasonably required for the purpose for which it was collected, or as necessary to meet our legal, accounting or business obligations.
When personal information is no longer required, we will take reasonable steps to securely delete or de-identify it.
12. Who we may share your information with
We will not sell your personal information.
We may disclose personal information where reasonably necessary to:
- payment providers processing your transaction
- website, hosting and technology providers
- email and marketing providers where you have subscribed to marketing
- delivery or fulfilment providers where required to deliver a product
- professional advisers or service providers where reasonably necessary
- government agencies or other organisations where we are required or authorised to do so by law.
We will only disclose personal information for lawful purposes and will take reasonable steps to ensure it is appropriately protected.
13. Your privacy rights
Under the New Zealand Privacy Act 2020, you generally have the right to request access to personal information we hold about you and to request that incorrect information be corrected.
You may contact us to:
- ask what personal information we hold about you
- request access to that information
- ask us to correct information that is inaccurate or incomplete
- withdraw consent to receiving marketing communications
- ask questions about how we handle your personal information.
We will respond to requests within the timeframes required by the Privacy Act 2020.
14. Privacy complaints
If you have a concern about how Tide & Ridge has handled your personal information, please contact us first so that we can try to resolve the issue.
Privacy contact:
tideandridge@gmail.com
If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner in New Zealand.
Office of the Privacy Commissioner
15. Changes to this Privacy Statement
We may update this Privacy Statement from time to time to reflect changes to our website, services, technology or legal requirements.
The latest version will always be published on this page, together with the date it was last updated.
16. Contact us
If you have any questions about this Privacy Statement or how Tide & Ridge handles your personal information, please contact:
Tide & Ridge
New Zealand
Email: tideandridge@gmail.com
Website: tideandridge.co.nz
Last updated: 12 August 2026